EB Design Air is a New York-based air conditioning company that serves over 20,000 customers. The company has won many awards, including one from Lennox, the New York State Energy Research and Development Authority, and Angie’s List. Strikepoint Group Holdings is always looking to acquire strong local companies with a strong commitment to home services and a strong customer service culture. The company is a great fit for these two reasons.
Progressive enhancement puts emphasis on web content, which allows everyone to access basic content and functionality. While the rest of design is subjective, web design is defined by objective criteria. A website that is well-designed is an experience that people want to have. A website that works, or a website that is user-friendly, will convert users. That is a key part of any successful online business strategy. If your goal is to attract more customers, you must create a website that is appealing to every demographic.
Good web design isn’t subjective; it’s a matter of taste. While other types of design are subjective, good web design is objective. It achieves a desired experience for its users. The ‘conversion’ is when a user performs a specific action, whether it is a newsletter signup, a purchase, or an account. In other words, it’s a desired action that a business wants the user to complete.